Privacy & Policy

Welcome to Hye. We believe transparency is the foundation of a thoughtful relationship. We handle your personal information with the same care and respect we apply to the objects we curate for your life. This policy outlines how we collect, use, and protect your data, ensuring your experience with us remains seamless and secure.

*Last updated: 28 June 2026

Defining Our Terms

To help you navigate this policy, here are a few definitions:

Service: Our platform, found at www.hyethestore.com (http://www.hyethestore.com)

Personal Data: Information that allows us to connect with you personally.

Usage Data: Insights we gather automatically to improve the way our platform functions for you.

Cookies: Small digital markers that make your browsing experience smoother and more personalized.

Data Controller: Hye; we are responsible for how your information is handled.

Data Processor: Trusted partners who help us manage our services efficiently.

Data Subject: You, our valued community member.

Understanding Your Preferences

We collect information not just to process transactions, but to understand your needs and serve you better.

Personal Data: When you share your email, name, or preferences, we use this to tailor our communication to your interests and provide a personalized experience.

Usage Data: We observe how you navigate our site so we can refine our digital storefront, making it faster and more intuitive.

Location Data: If you grant permission, we use this to offer localized service and relevance.

Securing Your Transactions

We value your financial privacy. Please note that we do not store or collect your full payment card details. Transactions are processed directly by trusted third-party payment providers who adhere to rigorous security standards (PCI-DSS) to ensure your information remains safe during every step of your purchase.

Global Data Handling

As we share our collections with a global community, your personal data may be transferred to, and maintained on, secure servers located outside of your home country. By choosing to shop with us, you agree to this transfer, and we take all necessary steps to ensure your data is treated with the same care and security as it is in Denmark.

Our Promise of Protection

Your trust is our most valuable asset.

Purpose: We use your data to maintain our service, provide support, monitor security, and keep you informed about collections and events that align with your taste—unless you prefer otherwise.

Legal Grounds: We process your data in accordance with GDPR principles, ensuring we have a legitimate reason to do so—whether to fulfill a contract, comply with laws, or enhance your experience.

Retention: We keep your information only as long as necessary to serve you or fulfill our legal obligations.

Your Voice and Your Rights

You are in control of your data. If you are a resident of the European Economic Area (EEA), you have the right to access, rectify, restrict, or request the deletion of your data. You may also withdraw consent at any time. Simply reach out to us at hello@hyethestore.com, and we will assist you with grace and efficiency.

We use cookies to remember your preferences and improve your experience. Some cookies are essential for our site to function, while others help us understand how to improve our service. You can manage your cookie preferences through your browser settings at any time.

Protecting the Future

Our platform is intended for adults. We do not knowingly collect information from children. If we discover that such information has been provided, we will take immediate steps to remove it.

Staying Connected

We may update this policy as Hye evolves. We will notify you of any significant changes, ensuring you are always informed about how your data is being nurtured and protected.

Governing Law and Jurisdiction

These terms and any disputes arising from your use of our service are governed by Danish law. Any legal proceedings must be brought exclusively before the competent courts in Denmark. You must comply with all applicable local and international laws regarding your use of this website.

Resolving Differences

If you are a consumer residing in the EU, you have the right to lodge a complaint via the European Commission’s Online Dispute Resolution (ODR) platform. You can access the platform here: http://ec.europa.eu/consumers/odr (http://ec.europa.eu/consumers/odr). If we cannot resolve a dispute, you may also contact the Danish Center for Complaint Resolution (Nævnenes Hus).

Getting in Touch

If you have questions, thoughts, or simply wish to discuss your privacy, we are here for you.

Email: hello@hyethestore.com